Marketing Essentials
Integrating Traditional Business Strategies with Digital Marketing
BOOK 1:
Digital Marketing Essentials You Always Wanted to Know (ISBN-13: 978-1949395747)
This book will help you understand the principles that
boost marketing productivity
, including the tools required to create and
implement a winning digital marketing strategy
.
After reading this book, you will be able to understand:
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What is digital marketing?
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Create a content marketing framework
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Critical components of social media marketing
-
Key metrics for digital marketing success
BOOK 2:
Marketing Management Essentials You Always Wanted To Know: Second Edition (ISBN-13: 978-1949395792)
This gives you a look into the
world of marketing and some of its key elements
. When you have completed reading this book you should be able to:
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Define marketing management in an organization, understand its functions and elements
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Know the business responsibilities of a marketing manager and marketing department
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Describe tools that can help you navigate your role as a marketing manager
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Understand the relationship between strategy and marketing
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Know how to use marketing to manage customer relationships
BOOK 3:
Business Strategy Essentials You Always Wanted To Know: Second Edition (ISBN-13: 978-1949395778)
This book gives you a look into the
world of strategic management and some of its key elements
. When you have completed reading this book you should be able to:
-
Define strategic statements in an organization, understand its functions and elements
-
Understand industry life cycles and industry structures
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Understand Porter’s Five Forces and its effect on strategic analysis and development
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Understand strategy formulation and strategy levels
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Understand strategy execution do’s and don’ts